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Who we are

We’ve run the business. Now we build the software

We have built the companies. We have carried the P&L. We have shipped software people depend on to do their jobs every day.

The difference

Most firms hand you a deck. We hand you working software.

We build the system, embed alongside your operators, and put it into production on real work. The deck is not the deliverable. The working system is.

The team

We’ve sat in your chair

Across automotive, motorsport, engineering, and construction. The partner you sign with is the partner who runs the engagement.

Plate 01 . The team

The Shift AI Partners team.

Hover a face to see who’s who.

  • Jason Lotoski

    Managing Partner · Engineering, AI

    Civil engineer and founder, with a background spanning civil, structural, and mechanical engineering: direct credibility with engineering and construction operators. Founded TONIT, a global network for motorcycle riders with 400,000+ members across 70+ countries, and scaled it from zero. Advises mid-market owners on growth, financial modeling, and where to put AI to work in the business.

  • Jay Giraud

    Managing Partner · Connected mobility, motorsport

    Tech founder: roughly $200M raised across five startups, with multiple exits. Founded Damon Motorcycles and took it from zero to a Nasdaq listing. Founding CEO of Mojio, the first open platform for connected cars, with Fortune 500 partnerships. Holds 12+ patents.

  • Steve Devries

    Managing Partner · Automotive, software

    Has built and run vertical SaaS for 17+ years: inventory, appraisal, and lead-handling platforms for automotive dealers across the US and Canada (DXC Auto, DealerXchange, DrivingIt; co-founder of Carpraze). Knows the mid-market, owner-led buyer cold.

  • Jack Nyrose

    AI Integration Consultant

    A University of Toronto graduate in business and industrial relations, and a varsity football alumnus. He builds the automations, workflows, and agent SDKs behind the systems Shift ships, along with the firm’s mobile and desktop apps.

In the field

  • Racing a motorcycle on a track On track
  • An electric motorcycle on a track In the build
  • Fly-fishing on a coastal lake On the water
  • A player carrying the ball on a football field On the field

Areas of expertise

Industry and technical depth

Pick Industry or Technical to switch the view. Drag to spin it.

Two views of the team's combined depth, scored out of ten. Industry expertise: Automotive / Motorsport 9, Financial & Legal services 8, Construction 8, Manufacturing 6, Distribution & Logistics 7, Sales & Marketing 9, Engineering services 8. Technical expertise: Software 9, Hardware 7, AI & Automation 10, Security & Infrastructure 8, Data & Analytics 9, Systems Integration 7, Product & UX Design 9.

Multiple companies built and exited. Civil, structural, and mechanical engineering depth, combined with years of construction, operations, and executive leadership across every stage of a company’s life cycle.

Two views of the team: the industries we have run in, and what we build. Spin the hex or use the tabs. The further a point reaches, the deeper the experience.

What operator means

We work the way owners do

  • We have done the job

    Engineers and operators who have run companies, not consultants who studied them. We know what a Monday looks like inside a firm like yours, and what slows it down by Thursday.

  • We carry the number

    We measure the work in business terms: hours back every week, decisions made faster, reports that write themselves. Outcomes, not output.

  • We build it to run

    We build the system to run in production and keep getting sharper, with your operators using it every day. The handoff is the plan from day one.

The firm

Managing partners, backed by a senior bench.

Shift AI Partners is run by three managing partners, supported by a senior bench of consultants and engineers who have operated in these industries. The team’s track record in automotive, motorsport, engineering, and construction is the method. You get people who have done the work, not a junior pool learning on your time.

Why we exist

You run on it. You should own it.

Today they rent it. Every estimate, every dispatch, every close lives inside someone else’s product, priced per seat, gone when the contract ends. We build the operating system around how the business actually works, and the client owns the custom system we build, kept in a repo they control. A monthly licence keeps the engine that runs it sharp.

Ready when you are.

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